Digital Marketing
Increase brand awareness and customer acquisition
The Zambia Qualifications Authority (ZAQA) is a statutory body under the Ministry of Higher Education of the Republic of Zambia. It was developed to implement a national qualifications framework to ensure that standards and registered qualifications are internationally comparable.
We were tasked to manage, maintain and create a strong online presence with a consistent delivery theme across all their social media platforms for the period of 30 days. This in turn meant to amplify their core functions and services and set them above as the only statutory body that verifies and evaluates qualifications in Zambia. Our job also included creating Ad Campaigns targeted at meeting their objectives as well as increase brand awareness through social media Ads and Google Ads.
- Design
- Strategy
- Art Direction
- Ad Campaigns
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