Improve your visibility online with the best SEO practices. There are many factors that affect ranking in search results, but here are a few you should consider.
So what exactly is SEO?
Search Engine Optimization or SEO as it is popularly known is a marketing strategy meant to improve organic web or page traffic on search engines like Google, Bing, Yahoo and more. In other words, it is a process of driving unpaid traffic to your website by using the right keywords.
What are Keywords?
Keywords are search terms web browsers use to search for a product or service online. Whatever a web user types in a search engine appears with a million other related results. I am sure when you found this blog post you did not search for fozenagency.com, Fozen or even Fozen Agency. Instead, you probably searched for something like ‘The power of SEO’ or ‘SEO for businesses’ or maybe ‘SEO Tools’, and this popped up in your search results. That is how keywords work. Search engines only produce the results enquired for by the web user along with other related results. Sometimes they may suggest related terms only, in instances that what the user is looking for is not available. These keywords prompt search engines to see your website and know what it is about. The more keywords you use that are relevant to your industry, the better your chances of ranking high on search results.
Does your business really need SEO?
The short answer is yes. About 90% of internet users heavily rely on search engines to find what they want. If your business does not have a website already then you are definitely missing out on a whole lot of potential clients and leads. Your visibility online revolve around SEO. If done correctly, your website ranking in search engines improves and brand awareness increases.
As of April 2022, it was recorded by We Are Social that the total number of internet users was more than 5 Billion, representing 63% of the total global population of people now online. +4.1% (+196 million) annual change in the number of global internet users and 6H 53M average daily time spent using the internet by each internet user. With these numbers at the back of your mind, you will at this point consider relooking at your SEO practices and optimize where necessary. Let these numbers work to your advantage and grow your brand online. Stand out from your competition by driving more traffic and leads to your website organically with the right strategies.
Claim your market share today, prepare yourself for some real organic traffic and let the power of SEO speak for itself.
Where do you start?
Where you start from matters and understanding the basics is of utmost importance.
Good place to start from is Local Search Engine Optimization (LSEO). Just like Search Engine Optimization (SEO). Local Search Engine Optimization (LSEO) influences website visibility in search engine’s organic results. Make sure you optimize your Google Business Profile in Maps, formally known as Google My Business. That is if you already have one. If not, make sure you do this one thing right. Create your free Google Business Profile in Maps. Google’s very own baby, at least you are guaranteed of free traffic from that source. This can be your starting point, and then later get to the nitty-gritty of the process on your website.
On-Site SEO
Below are some of the most effective practices that need a lot of your attention and time but overlooked by many business owners. So what are these practices and how do you go about implementing them?
First things first, make sure that your website is fully optimized for both mobile and desktop. increase brand awareness and web traffic from local search results. Use strong and effective page titles, meta descriptions and keywords.
Optimize all images you decide to use on your website with the correct keywords you would like to rank for. But before you can do this make sure you do your keyword research.
Once you find the right keywords and identify which search terms your potential clients are searching for then you can go ahead and include them on your website. Most importantly, constantly improve user experience as this is one of the major ranking factor for Google especially. Here is something you need to know though, Google ranks pages/websites based on the quality of content and not quantity. You can have the best keywords, meta descriptions, page titles and more. However, these have no effect on ranking if the quality of the content you are putting out is irrelevant or low quality. With time, you will not see any improvement on ranking and your website will continue going down on search results.
SEO tools
There are many SEO tools out there which you can find and use to improve your page/website ranking on popular search engines. Find the one(s) that work best for you and get the most out of them.
Check out the top right side bar for recommended SEO tools.
In conclusion, Search Engine Optimization is the driving force of any digital marketing strategy. Start implementing these white hut practices today and unleash the power of SEO for your business. Join the winning team and rank high on organic search results.
PS: I am not affiliated to any of the links used in this blog. They have just been used for reference purposes.
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